Estée Lauder, a renowned beauty brand, has expanded its online presence by joining Amazon’s Premium Beauty store. The brand’s full range of skincare, makeup, and fragrances is now available to U.S. Amazon customers.
As part of this launch, Estée Lauder has introduced a unique Virtual Foundation Tool, exclusively on Amazon. This innovative tool helps shoppers find their perfect shade from the popular Double Wear foundation line, ensuring a personalized and seamless buying experience.
The partnership between Estée Lauder and Amazon taps into the growing online beauty market, offering customers convenience and accessibility to a wide range of high-quality products.
